The Beauty Expo

This past Saturday I had the exciting opportunity to participate in The 2013 Beauty Expo & Fashion Blogger Walk-Off competition presented by the San Francisco Fashion and Merchants Alliance Inc. (SFFAMA) and Pigment Cosmetics.

Hosted by FashionTechPR, The Beauty Expo was held in Pigment Cosmetics’ ultra-modern store in the Financial District of San Francisco. At this annual event, six hair & makeup teams compete against one another with their models to see who can come up with the most creative, avant-garde look within approximately 1-1/2 hours. Guests included everyone from local fashion designers, retailers, beauty professionals, tech executives, and fashion enthusiasts. Throughout the evening, attendees were able to network and get a sneak preview of local fashion lines and innovative fashion apps (like the amazing new FashionFinder).

The event started with a vendor showcase and an opportunity to watch the beauty teams work as they turned their vision into a reality. It was amazing to see the transformation of each look as the teams made full use of the color palette and incorporated elements from saran wrap to evergreen vines into their hair and make-up techniques. Once the style teams completed their look, the models then donned pieces from the stunning collection of local fashion designer, Agota Hodi. The judging panel included Jenni Bingham, founder of Jenni Bingham Communications, Johnny Affourtit of TwitSpark, Ellie Williams, co-founder of Tog + Porter, and Jenny Bailey, founder of This Vivid Life. Considering factors such as creativity, innovation, and originality, the judges then selected a winning team.

A new addition to this year’s event was the Fashion Blogger Walk-Off competition. There were 7 fashion bloggers, including myself, and we showcased outfits representative of our blog and personal style. While I love modeling, the best part about participating was meeting all of the local fashion bloggers and making some great new friends (sorry Drake).

Check out some of the pictures from the event below!

Team #5 
Team #4 
Team #2
Final Look before the show

Loving the jewelry showcased by NYC designer, Pretty Little Thing

Judging Panel
Photo Credit: The Beauty Expo Instagram
The winning team!

Fashion Blogger Walk-Off Competition winner, Esther Lee, and I
Fashion Blogger, Olivia Irene of Rio the Dreamcatcher, and I
Fashion Bloggers’ matching outfits
Sasha of Sasha in SF doing her introduction
Photo Credit: The Beauty Expo Instagram
Make-Up for the show
Hair style for the show

At the show!

Dress: Halston Heritage (similar here)
Shoes: BCBG (similar here)
Earrings: Forever 21 Rhinestone Starburst Studs
Bracelet: Forever 21 (similar here)

Follow on Bloglovin

Happy Memorial Day!

On this day we remember the brave men and women who lost their lives in service to our country. We also honor those who have served and continue to serve to protect our freedom. Your dedication and courage is commendable! 
Despite the sunny skies in this beautiful shot I took this summer, it’s actually a rainy day (gasp!) in the Bay Area. Looking forward to enjoying this downtime with a movie day and an Oklahoma-style cookout later. Hope you all are enjoying your Memorial Day weekend!

Follow on Bloglovin

Just Belt It

Skinny belts are my go-to solution for nearly any styling need. This week they were in full effect for me as I paired them with almost every outfit. When in doubt, just belt it!

On Monday, I went a bit school girl with a black Express 3/4 sleeve turtleneck (similar here by Three Dots), Forever 21 color block pleated skirt, Forever 21 skinny gold belt (see this post), BCBGMAXAZRIA studded headband (similar here).
Later in the week, I donned my favorite Calvin Klein red dress from Macy’s for our Silicon Valley AHA Go Red for Women luncheon. Having worn this to many of our luncheons and events lately, I paired it with a cropped white sequin cardigan, and skinny bow belt (see this post).

Pray for Oklahoma

Yesterday, my hometown was hit by a devastating tornado. The city of Moore, OK (a few miles South of where I grew up and recently moved from), was leveled and many were left homeless and desperately in need. I’m grateful to report that my family is okay and did not have any serious damage to their homes. However, this is not the case for many who lost loved ones, homes, and belongings. Being the community-minded city that we are, Oklahomans have banded together to support the victims of this disaster and rebuild this city that nearly 57,000 people call home. First responders are still on the ground assessing the damage and tending to victims. In the meantime, the Red Cross, Salvation Army, and the Regional Food Bank of Oklahoma are accepting donations to provide aide to those in need:
For more information on ways to help, please visit: 

Let us not become weary in doing good,<sup class="crossreference" style="background-color: white; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 0.65em; font-weight: bold; vertical-align: top;" value="(A)”> for at the proper time we will reap a harvest if we do not give up. – Galatians 6:9