The Beauty Expo

This past Saturday I had the exciting opportunity to participate in The 2013 Beauty Expo & Fashion Blogger Walk-Off competition presented by the San Francisco Fashion and Merchants Alliance Inc. (SFFAMA) and Pigment Cosmetics.

Hosted by FashionTechPR, The Beauty Expo was held in Pigment Cosmetics’ ultra-modern store in the Financial District of San Francisco. At this annual event, six hair & makeup teams compete against one another with their models to see who can come up with the most creative, avant-garde look within approximately 1-1/2 hours. Guests included everyone from local fashion designers, retailers, beauty professionals, tech executives, and fashion enthusiasts. Throughout the evening, attendees were able to network and get a sneak preview of local fashion lines and innovative fashion apps (like the amazing new FashionFinder).

The event started with a vendor showcase and an opportunity to watch the beauty teams work as they turned their vision into a reality. It was amazing to see the transformation of each look as the teams made full use of the color palette and incorporated elements from saran wrap to evergreen vines into their hair and make-up techniques. Once the style teams completed their look, the models then donned pieces from the stunning collection of local fashion designer, Agota Hodi. The judging panel included Jenni Bingham, founder of Jenni Bingham Communications, Johnny Affourtit of TwitSpark, Ellie Williams, co-founder of Tog + Porter, and Jenny Bailey, founder of This Vivid Life. Considering factors such as creativity, innovation, and originality, the judges then selected a winning team.

A new addition to this year’s event was the Fashion Blogger Walk-Off competition. There were 7 fashion bloggers, including myself, and we showcased outfits representative of our blog and personal style. While I love modeling, the best part about participating was meeting all of the local fashion bloggers and making some great new friends (sorry Drake).

Check out some of the pictures from the event below!

Team #5 
Team #4 
Team #2
Final Look before the show

Loving the jewelry showcased by NYC designer, Pretty Little Thing

Judging Panel
Photo Credit: The Beauty Expo Instagram
The winning team!

Fashion Blogger Walk-Off Competition winner, Esther Lee, and I
Fashion Blogger, Olivia Irene of Rio the Dreamcatcher, and I
Fashion Bloggers’ matching outfits
Sasha of Sasha in SF doing her introduction
Photo Credit: The Beauty Expo Instagram
Make-Up for the show
Hair style for the show

At the show!

Dress: Halston Heritage (similar here)
Shoes: BCBG (similar here)
Earrings: Forever 21 Rhinestone Starburst Studs
Bracelet: Forever 21 (similar here)

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13 thoughts on “The Beauty Expo

  1. I would love to attend an event like this in my city. The fashion blogger walk off sounds so much fun & it must be exciting to be in a room with so many creative folks!

    I love your necklace ~ you look so pretty 🙂


  2. Thanks for sharing the post! Really such a nice and decent information shared here with awesome stuff… 
    Generally I don't learn post on blogs, but I would like to say that this write-up very compelled me to take a look at and do it! Your writing style has been surprised me. Thank you, very great article.Also visit my page
    Beauty Expo

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